Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
March 9, 2020
Our Hardest-Working Groups occur in the early hours of the Day. We have an Adult 5:00am Group that truly Gets It Done, on a Consistent Basis, for over a Decade. (Yes, 11yrs+, you read that correctly)… Our College Group, an incredibly diligent and motivated Group, show-up ~20min before their 5:30am Summer Workout Time and to […] Read More
March 2, 2020
Abby Nearis, Brown 2021: Abby finished her 3rd Season with Brown Women’s Ice Hockey, her 2nd as Team Captain. Although the Win + Losses were not in their favor, Abby demonstrated her Versatility as both a Forward and Defenseman. Abby has begun her Prep for a better year already, a testament to her Work Ethic… […] Read More
February 26, 2020
We all live Lives of Compromise. We understand that “Perfection” is an unrealistic Goal, that we can’t control every variable, and that Chaos is going to happen regardless of the Best Laid Plans… Because of this Basic Understanding, that Life is a Flowing, Winding Journey that we Play a Part in but aren’t the Epicenter […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!