Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
October 16, 2019
Lag Time “The period of time between two closely related events, phenomena, etc., as between stimulus and response or between cause and effect:” Everyone understands that there will be a Period of Time between the “Start” of something and the “Effect” of that something when we begin anything. Start College, and you may Graduate […] Read More
October 7, 2019
Life is About Choices. We spend Childhood (and the Rest of our Lives) “Training” to Understand all of the Possibilities in this Great World, and Adulthood trying to Piece them Together… The Famous Quote, “Life is a Sum of Your Choices” (“So What are You Doing Today”) is a reminder that Opportunity comes with Choice, […] Read More
September 23, 2019
Let’s start by saying that not everyday begins with jumping out of bed, doing a cartwheel, and high-fiving the mirror. There are plenty of days that I am Tired, would benefit from more Sleep, and just want to snuggle with my Dogs… But most Days, I feel damn good. I am excited for the Day, […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!