Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
October 17, 2017
Why Do People Train? Health: “The Greatest Ability is Availability” is the Truth to many Athletes, Coaches and Trainers. The more “Resilient” you are, the less likely you are to be Hurt, Injured, or Incapable of Playing again. Resiliency is built up through a number of factors, including Training. Health can be determined by […] Read More
October 1, 2017
New “Phases”: Why (the) Change? Let me start by telling you we Like “Change”. It can be Disruptive, Uneasy, and Volatile. It comes at Imperfect Times, with no regard for your Life or Circumstances, and it never is Easy. These Negatives may actually be the Reasons why we Love it. Change comes and we […] Read More
September 21, 2017
My (Insert Name Here) Individualized Plan: (Based on last weeks’ Talk + Evaluation of my Current Habits) Big Picture Points: Sleep Why is this such a Big Deal? A Better Question would be, why isn’t this a Bigger Deal? Healthy Sleep is currently the “Hot Topic” in the Training/Recovery/Nutrition Triangle due to the […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!