Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
May 15, 2019
It is amazing that Breakfast has become a controversial topic in 2019: Do I Eat or Fast? What Do I Eat? Carbs? Fat? Protein? How much Time should be between my Breakfast and Workout? Does Coffee count as Breakfast? Am I “Allowed” to Eat Fruit for Breakfast? Can I Eat the Same Thing Everyday? […] Read More
May 5, 2019
This Summer is going to be Incredible at our Gym. Truly Incredible. We Have an Amazing Staff, are more Prepared than ever before, and We Want to Be Great (that part matters a lot) … With all sincerity, I think every Summer is going to Be Great. Last year I preached that we would have […] Read More
April 22, 2019
Charles Darwin is credited with pioneering the basic principles and Philosophy of Evolution… He was among the 1st to separate Science from Religion, and was only interested in what the Information “told” him… Since then, we have taken steps forward (and some back) with regards to the specific details of “How we Got Here” […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!