Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
March 11, 2019
“The Struggle is Real” is one of my least favorite “Sayings” that is commonly used these days… It is typically associated with a simple act that has become difficult, and the desired outcome is Humor… For some, being funny when things become tough is an appropriate outlet and lets them take a breath… For many, […] Read More
February 21, 2019
Of all the current Buzzwords in our Field(s) (Health, Wellness, Strength and Conditioning, Fitness, etc.), the only Term that may be Underrated and Under-Valued is “Accountability” … Accountability has been thrown around like a baseball for years: “I need some Accountability in my Life” “I use my Trainer to keep me Accountable with regards […] Read More
January 14, 2019
We provide two Opportunities each year (Nov-Dec to Remember, Summer Shed) for our Adults to Improve in a ~9 Week Challenge Phase. Both Periods of Time are Exciting, Exhausting, Revealing and Rewarding… We have just concluded our 2018 November-December to Remember with ~50 Adults and it was our Best “Event” since we opened over 10 […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!