Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
September 7, 2019
A relatively new Client asked us the other day why we were so “Different” from the previous places her children had been. I wasn’t really sure what to say, as we don’t have enough Time or actual Intel to know what goes on in other Training Programs… With all honesty, I just don’t care, and […] Read More
August 30, 2019
Every year our Summer Session is the Best of What We Do, and Who We Do It With! The Kids/Athletes are fantastic, in so many ways: They are Introduced to Training, and Love It! They Develop Confidence, Inside and Out! They Learn How to Communicate, with Teammates, Coaches and Friends! They Learn How to Make […] Read More
August 24, 2019
Disclosure: We Sell Training. We Train many different types of People, with an Age Range of 11yrs to 67yrs Old, and an Athletic Spectrum that varies from never Played a Sport to Gold Medalists. We Sell Training and are Really Good at Helping People Improve… Why our Adult Training is potentially a Great Fit […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!