Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
November 7, 2019
Here is the latest update on our Summer 5:30am “College” Athletes, and what has transpired since the returned to School. Before going any further, the overwhelming Positive Feedback we have received from our Athletes (and their Coaches) regarding their Overall Health, their Fitness + Strength Testing, their Feedback from Coaches, and, most importantly, their own […] Read More
October 28, 2019
We hear it again and again, “I have the same thing every day”, “I don’t have time”, or the dreaded “I wanted the extra Sleep” … The difficult part of hearing these refrains so often is that they represent missed opportunities for Improvement and Enjoyment! Breakfast is typically your first occasion for Success each Day […] Read More
October 21, 2019
Each year I get upset when I see Trainers in our Field author articles talking about “Lessons they have Learned”, or “10 years and 10 Truths”, or even better, “The Rules of Fitness Engagement”, etc… I get angry because Fitness is different for everyone, and almost impossible to narrow down into perfect little Mantras or […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!