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Focus

Training your mind to improve your body.

Attitude

Believing in yourself and in the process.

Consistency

Doing what you say you are going to do.

Effort

Having a real desire to learn and improve.

Strength

Knowing that change is hard work, but showing up anyways.

About IPF

When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.

ATHLETE TRAINING

IPF offers exceptional group training programs for young athletes that are designed to not only improve their performance at the gym and on the sports field, but also in life. Each athlete training program starts by teaching awareness of areas for improvement, which could include movement, strength, conditioning, or, most important, their mindset. The right coach can have a far-reaching impact on a young athlete; nobody in the industry takes this responsibility more seriously than IPF.

Upcoming Programs

Personal Training

There are many great reasons to consider personal training at IPF. Whether you need to learn training fundamentals, want to develop more confidence and self-esteem, or have unique circumstances or goals, our coaches will create an optimal plan for your success. We ask our clients to be invested in their own improvement leaving us to do what we do best – provide structure and accountability, motivate and encourage you, and help you avoid past pitfalls.

Learn More

Adult Group Training

If you’re looking for structure, accountability, goal setting, honest feedback, and the support of a community, then this program is the right fit for you. Our knowledgeable, dedicated coaches make sure that you’re always focused on the important details, whether it’s your form during an exercise, making the best nutrition choices, or planning your rest and recovery. While individuals of all fitness levels and athletic backgrounds train at IPF, they do have one thing in common; the desire to get better!

Group Schedule 

Our Coaches

The IPF coaches are a one-of-a-kind team with the professional experience and education to train athletes and individuals across all levels of fitness, ages, and backgrounds. We have high standards for ourselves as teachers and are 100% committed to providing the highest level of personalized attention and care to our clients and their programming. Our excitement and passion for what we do is fueled by you, our clients, who range from moms and dads, to high school and college kids, to top level professional athletes. As an IPF coach, nothing is more gratifying than seeing our clients get better and enjoy the process!

Meet Our Coaches

 

From The Pulse

#LetsGetBetter

One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.

Concepts Over Concrete

May 22, 2017

  There are few “Rules”, but there are many Principles. Looking for the Answers is understandable in many situations and Nutrition is no different. We all want a Simple Plan and Positive Outcomes. The Problem that arises for most is that they want an Easy-to-Follow “Set of Instructions”. This works with your table from Ikea, […] Read More

Things I Do To Feel Better

May 17, 2017

I ALWAYS want to feel better. If I am tired, run-down, or mentally drained, I want some relief in a hurry. If I am crushing it daily, feeling great, and loving life, I want a stronger dose of the same every day. I love the concept of waking up better than the day before: in […] Read More

The Importance of Two-Way Communication at IPF

April 27, 2017

We run a Gym, and we Love it. Every day at IPF we have the opportunity to help people Improve in a variety of ways: some we help with Behavior, some we inspire with Knowledge, for some we provide Structure, and for many more we offer Opportunity. Any one of these reasons is a valid one for being at IPF as Fitness, Training, and your Health are not One-Size-Fits-All. Read More

 

Meet the Dogs of IPF

Our four-legged family members like to spend their days hanging out at IPF too!

Magnus

Abe

Lyken

Lucious

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