Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
May 22, 2017
There are few “Rules”, but there are many Principles. Looking for the Answers is understandable in many situations and Nutrition is no different. We all want a Simple Plan and Positive Outcomes. The Problem that arises for most is that they want an Easy-to-Follow “Set of Instructions”. This works with your table from Ikea, […] Read More
May 17, 2017
I ALWAYS want to feel better. If I am tired, run-down, or mentally drained, I want some relief in a hurry. If I am crushing it daily, feeling great, and loving life, I want a stronger dose of the same every day. I love the concept of waking up better than the day before: in […] Read More
April 27, 2017
We run a Gym, and we Love it. Every day at IPF we have the opportunity to help people Improve in a variety of ways: some we help with Behavior, some we inspire with Knowledge, for some we provide Structure, and for many more we offer Opportunity. Any one of these reasons is a valid one for being at IPF as Fitness, Training, and your Health are not One-Size-Fits-All. Read More
Our four-legged family members like to spend their days hanging out at IPF too!