Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
February 8, 2020
It is difficult to Update Everyone on the many Accomplishments that the Athletes + Adults Experience away from IPF, but we will attempt to do a better job handling all the information moving forward, because there is so much good news to share! With that in mind, here is a 5-Point Blast right now on […] Read More
February 4, 2020
1) You Should be Sleeping >7hrs, + You Should be Tracking It! Simply Put, Not Only the Biggest “Boost”, but also the least adhered to “Rule” in the Game! At this point, If You Don’t Know, You Don’t Know (or “Get It”) … 2) You Should Be Drinking more Water! Simple, Straightforward, and often […] Read More
January 25, 2020
We recently completed our “November-December to Remember” (NDR) here at the Institute of Performance and Fitness. As this is our Challenge strategically positioned between (and during) the Holidays, there was certainly an emphasis on Fitness and overall Health… As with all of our “Events” at IPF, we Tracked everything, in terms of Measurables in […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!