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Focus

Training your mind to improve your body.

Attitude

Believing in yourself and in the process.

Consistency

Doing what you say you are going to do.

Effort

Having a real desire to learn and improve.

Strength

Knowing that change is hard work, but showing up anyways.

About IPF

When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.

ATHLETE TRAINING

IPF offers exceptional group training programs for young athletes that are designed to not only improve their performance at the gym and on the sports field, but also in life. Each athlete training program starts by teaching awareness of areas for improvement, which could include movement, strength, conditioning, or, most important, their mindset. The right coach can have a far-reaching impact on a young athlete; nobody in the industry takes this responsibility more seriously than IPF.

Upcoming Programs

Personal Training

There are many great reasons to consider personal training at IPF. Whether you need to learn training fundamentals, want to develop more confidence and self-esteem, or have unique circumstances or goals, our coaches will create an optimal plan for your success. We ask our clients to be invested in their own improvement leaving us to do what we do best – provide structure and accountability, motivate and encourage you, and help you avoid past pitfalls.

Learn More

Adult Group Training

If you’re looking for structure, accountability, goal setting, honest feedback, and the support of a community, then this program is the right fit for you. Our knowledgeable, dedicated coaches make sure that you’re always focused on the important details, whether it’s your form during an exercise, making the best nutrition choices, or planning your rest and recovery. While individuals of all fitness levels and athletic backgrounds train at IPF, they do have one thing in common; the desire to get better!

Group Schedule 

Our Coaches

The IPF coaches are a one-of-a-kind team with the professional experience and education to train athletes and individuals across all levels of fitness, ages, and backgrounds. We have high standards for ourselves as teachers and are 100% committed to providing the highest level of personalized attention and care to our clients and their programming. Our excitement and passion for what we do is fueled by you, our clients, who range from moms and dads, to high school and college kids, to top level professional athletes. As an IPF coach, nothing is more gratifying than seeing our clients get better and enjoy the process!

Meet Our Coaches

 

From The Pulse

#LetsGetBetter

One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.

How Do I Make It Easy?

April 19, 2018

How Do I Make It Easy? I love this question, as it comes up often and in many forms: When does it get easier? Why is it so hard for me? When will I be more like (insert name here)? What is something I can do to get ahead?* Rarely asked for the right reasons […] Read More

You Can’t or You Won’t?

March 27, 2018

Ask yourself this Question when it comes to C.I.A. (Change, Improvement, Achievement): “You Can’t or You Won’t?”   We see this Dilemma every day, and for many, they just don’t understand the Question.   C.I.A. (our version) has some similarities to the Agency that shares the same acronym: it operates with different Rules, it is […] Read More

Why I Love the U.S. Hockey Women

February 12, 2018

Let’s start by saying it is as simple as it sounds. I Love the U.S. Hockey Women that Trained here at the Institute of Performance and Fitness in preparation for the 2018 Winter Olympics. We have been fortunate to Train Successful Achievers from many Disciplines: Business, Sports, Media, Film, etc.  Every Day this Spring and […] Read More

 

Meet the Dogs of IPF

Our four-legged family members like to spend their days hanging out at IPF too!

Magnus

Abe

Lyken

Lucious

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