Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
November 11, 2018
Rehab is a dirty word. It carries with it a Negative Connotation for most of the Population. Hear that someone is “In” or “Doing” Rehab, and you immediately ask “What Happened? Are they OK?” … I am not sure if that Stigma is justifiable, particularly as it reinforces Negative stereotypes and has repercussions on many […] Read More
October 17, 2018
IPF’s “Evening of Opportunity” was an Amazing mix of Scientific Information and Life-Driven Enlightenment of How to “Get Your Shit Together”… Seriously. The Blend of Science, Human Trial and Error, and Empirical Evidence is what gives us the Best Opportunity to Understand History (our Own and Others) and Predict the Future… There are Positives and […] Read More
September 21, 2018
Before we begin, let me acknowledge that Rehab(ilitation) has contributed to much of our Success @IPF and my personal Fitness Career… I owe “Rehab” a great deal of payback as we have Profited through Financial Gain, Relationships with Great People, been continually Inspired by Incredible Work Ethic, and been eternally Motivated through Sheer Will and […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!