Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
January 15, 2020
People perceive our Gym, The Institute of Performance and Fitness, as “Different” for many reasons… They have “Heard” from a Friend, a Co-Worker, the Whispers, Local Urban Legend, etc, What Happens Inside and how “Intense” it is… They Watch Social Media and say “I could never do that”… They Think all we do is Train […] Read More
December 29, 2019
The 1st of the Year is fast approaching, and with that comes the “Resolutions” of many People who want to Improve their Lives. Gyms fill up, Healthy Food Stores surge in Business, everyone is on their Best Behavior (directed towards their desired Point of Emphasis) and Life is Good. For awhile… As we are all […] Read More
December 9, 2019
In-Season Training may be the single most important element of Training for any Athlete, due to the length of the Season as it pertains to your Development. Your Desired “College Sport” is a much longer Season than your High School Season, and every single College Team, regardless of Sport or Division, will be Working out […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!