Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
April 19, 2018
How Do I Make It Easy? I love this question, as it comes up often and in many forms: When does it get easier? Why is it so hard for me? When will I be more like (insert name here)? What is something I can do to get ahead?* Rarely asked for the right reasons […] Read More
March 27, 2018
Ask yourself this Question when it comes to C.I.A. (Change, Improvement, Achievement): “You Can’t or You Won’t?” We see this Dilemma every day, and for many, they just don’t understand the Question. C.I.A. (our version) has some similarities to the Agency that shares the same acronym: it operates with different Rules, it is […] Read More
February 12, 2018
Let’s start by saying it is as simple as it sounds. I Love the U.S. Hockey Women that Trained here at the Institute of Performance and Fitness in preparation for the 2018 Winter Olympics. We have been fortunate to Train Successful Achievers from many Disciplines: Business, Sports, Media, Film, etc. Every Day this Spring and […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!