March 9, 2020
Our Hardest-Working Groups occur in the early hours of the Day. We have an Adult 5:00am Group that truly Gets It Done, on a Consistent Basis, for over a Decade. (Yes, 11yrs+, you read that correctly)… Our College Group, an incredibly diligent and motivated Group, show-up ~20min before their 5:30am Summer Workout Time and to […]
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March 2, 2020
Abby Nearis, Brown 2021: Abby finished her 3rd Season with Brown Women’s Ice Hockey, her 2nd as Team Captain. Although the Win + Losses were not in their favor, Abby demonstrated her Versatility as both a Forward and Defenseman. Abby has begun her Prep for a better year already, a testament to her Work Ethic… […]
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February 26, 2020
We all live Lives of Compromise. We understand that “Perfection” is an unrealistic Goal, that we can’t control every variable, and that Chaos is going to happen regardless of the Best Laid Plans… Because of this Basic Understanding, that Life is a Flowing, Winding Journey that we Play a Part in but aren’t the Epicenter […]
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February 8, 2020
It is difficult to Update Everyone on the many Accomplishments that the Athletes + Adults Experience away from IPF, but we will attempt to do a better job handling all the information moving forward, because there is so much good news to share! With that in mind, here is a 5-Point Blast right now on […]
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February 4, 2020
1) You Should be Sleeping >7hrs, + You Should be Tracking It! Simply Put, Not Only the Biggest “Boost”, but also the least adhered to “Rule” in the Game! At this point, If You Don’t Know, You Don’t Know (or “Get It”) … 2) You Should Be Drinking more Water! Simple, Straightforward, and often […]
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January 25, 2020
We recently completed our “November-December to Remember” (NDR) here at the Institute of Performance and Fitness. As this is our Challenge strategically positioned between (and during) the Holidays, there was certainly an emphasis on Fitness and overall Health… As with all of our “Events” at IPF, we Tracked everything, in terms of Measurables in […]
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January 15, 2020
People perceive our Gym, The Institute of Performance and Fitness, as “Different” for many reasons… They have “Heard” from a Friend, a Co-Worker, the Whispers, Local Urban Legend, etc, What Happens Inside and how “Intense” it is… They Watch Social Media and say “I could never do that”… They Think all we do is Train […]
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December 29, 2019
The 1st of the Year is fast approaching, and with that comes the “Resolutions” of many People who want to Improve their Lives. Gyms fill up, Healthy Food Stores surge in Business, everyone is on their Best Behavior (directed towards their desired Point of Emphasis) and Life is Good. For awhile… As we are all […]
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December 9, 2019
In-Season Training may be the single most important element of Training for any Athlete, due to the length of the Season as it pertains to your Development. Your Desired “College Sport” is a much longer Season than your High School Season, and every single College Team, regardless of Sport or Division, will be Working out […]
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December 2, 2019
This Topic always manages to “Offend” someone reading every time, and I promise you that is not the Goal. The Goal is for you to Assess just How Important your Health/Fitness is to You, personally, as reflected by Your Actions, not your Thoughts, Wants, or History. As for a Working Definition of Health/Fitness, it is […]
Read MoreWalter Norton Jr. founded IPF in 2007 so that athletes and non-athletes of all ages and abilities would have access to structured, focused, and challenging fitness programs. At our 10,000 sq. ft., state-of-the-art facility in North Reading, MA we offer Athlete Training, Adult Group Training, and Personal Training.
