November 11, 2018
Rehab is a dirty word. It carries with it a Negative Connotation for most of the Population. Hear that someone is “In” or “Doing” Rehab, and you immediately ask “What Happened? Are they OK?” … I am not sure if that Stigma is justifiable, particularly as it reinforces Negative stereotypes and has repercussions on many […]
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October 17, 2018
IPF’s “Evening of Opportunity” was an Amazing mix of Scientific Information and Life-Driven Enlightenment of How to “Get Your Shit Together”… Seriously. The Blend of Science, Human Trial and Error, and Empirical Evidence is what gives us the Best Opportunity to Understand History (our Own and Others) and Predict the Future… There are Positives and […]
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September 21, 2018
Before we begin, let me acknowledge that Rehab(ilitation) has contributed to much of our Success @IPF and my personal Fitness Career… I owe “Rehab” a great deal of payback as we have Profited through Financial Gain, Relationships with Great People, been continually Inspired by Incredible Work Ethic, and been eternally Motivated through Sheer Will and […]
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September 10, 2018
Having Olympic Ice Hockey Gold Medalists Gigi Marvin and Amanda Pelkey Training at IPF Everyday is Awesome. There are so many Positives for the Clients they Workout with, the Staff that Coaches’ them and the Environment that it Creates, that it would be difficult to list them all… Which got me Wondering, What Do […]
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September 7, 2018
Look us up on Social Media. @ipfnews or @walternortonjr on Instagram and similarly on Facebook. We look Amazing. Our Gym is Big, Clean and has Great Energy. The People are Hard-Working, Focused, and some are even Famous (some not). Everything you see is “Good”, down to the Smiles, music and Hashtags… And that is How […]
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September 1, 2018
We have so many People doing so very well right now that we thought we should share their Success: Athlete News + Highlights: Mackenzie Kennedy (Endicott ‘20) shattered her own Physical Testing Records with Women’s Volleyball. Last year, she Set the Records for Push-Ups, Sit-Ups, and 300yd Shuttle Testing. This Year, she Broke them all […]
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August 29, 2018
Summer is winding down, and with it, the Concept of Change creeps in… The Change in “Season”, the Change in Weather, the Change in Schedule, and Hopefully the Change in You! I have written previously about the Amazing Summer at IPF. It was incredible and one of the Best we have ever had… That being […]
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August 15, 2018
August 15, 2018 This Summer was different. We have been Training Athletes at IPF for a decade and this Summer, Different. We had more “New” Kids than ever before. We had more “Good” Kids than ever before. We had “Tighter” Groups than ever before… And that last one may be the difference. It was […]
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April 23, 2018
What would you do to Chase your Dream? Would you Work as Hard as you could, up to 8 hours a day? Would you change your Body, and Add 11 pounds of Muscle? Would you Travel, all over the World, to places you have never been, to Play your way to Success? […]
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April 19, 2018
How Do I Make It Easy? I love this question, as it comes up often and in many forms: When does it get easier? Why is it so hard for me? When will I be more like (insert name here)? What is something I can do to get ahead?* Rarely asked for the right reasons […]
Read MoreWalter Norton Jr. founded IPF in 2007 so that athletes and non-athletes of all ages and abilities would have access to structured, focused, and challenging fitness programs. At our 10,000 sq. ft., state-of-the-art facility in North Reading, MA we offer Athlete Training, Adult Group Training, and Personal Training.
