January 15, 2020
People perceive our Gym, The Institute of Performance and Fitness, as “Different” for many reasons… They have “Heard” from a Friend, a Co-Worker, the Whispers, Local Urban Legend, etc, What Happens Inside and how “Intense” it is… They Watch Social Media and say “I could never do that”… They Think all we do is Train […]
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December 29, 2019
The 1st of the Year is fast approaching, and with that comes the “Resolutions” of many People who want to Improve their Lives. Gyms fill up, Healthy Food Stores surge in Business, everyone is on their Best Behavior (directed towards their desired Point of Emphasis) and Life is Good. For awhile… As we are all […]
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December 9, 2019
In-Season Training may be the single most important element of Training for any Athlete, due to the length of the Season as it pertains to your Development. Your Desired “College Sport” is a much longer Season than your High School Season, and every single College Team, regardless of Sport or Division, will be Working out […]
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December 2, 2019
This Topic always manages to “Offend” someone reading every time, and I promise you that is not the Goal. The Goal is for you to Assess just How Important your Health/Fitness is to You, personally, as reflected by Your Actions, not your Thoughts, Wants, or History. As for a Working Definition of Health/Fitness, it is […]
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November 16, 2019
20 Steps to 20 More Min Each Night: Better Sleep Hygiene Sleep is our #1 Focus for December and we could write 1k Articles on “Why” … Do You not know how Valuable it is at this Point? Is it a Lack of Understanding? Or is it a Behavior Issue? We have a few quotes […]
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November 7, 2019
Here is the latest update on our Summer 5:30am “College” Athletes, and what has transpired since the returned to School. Before going any further, the overwhelming Positive Feedback we have received from our Athletes (and their Coaches) regarding their Overall Health, their Fitness + Strength Testing, their Feedback from Coaches, and, most importantly, their own […]
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October 28, 2019
We hear it again and again, “I have the same thing every day”, “I don’t have time”, or the dreaded “I wanted the extra Sleep” … The difficult part of hearing these refrains so often is that they represent missed opportunities for Improvement and Enjoyment! Breakfast is typically your first occasion for Success each Day […]
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October 21, 2019
Each year I get upset when I see Trainers in our Field author articles talking about “Lessons they have Learned”, or “10 years and 10 Truths”, or even better, “The Rules of Fitness Engagement”, etc… I get angry because Fitness is different for everyone, and almost impossible to narrow down into perfect little Mantras or […]
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October 16, 2019
Lag Time “The period of time between two closely related events, phenomena, etc., as between stimulus and response or between cause and effect:” Everyone understands that there will be a Period of Time between the “Start” of something and the “Effect” of that something when we begin anything. Start College, and you may Graduate […]
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October 7, 2019
Life is About Choices. We spend Childhood (and the Rest of our Lives) “Training” to Understand all of the Possibilities in this Great World, and Adulthood trying to Piece them Together… The Famous Quote, “Life is a Sum of Your Choices” (“So What are You Doing Today”) is a reminder that Opportunity comes with Choice, […]
Read MoreWalter Norton Jr. founded IPF in 2007 so that athletes and non-athletes of all ages and abilities would have access to structured, focused, and challenging fitness programs. At our 10,000 sq. ft., state-of-the-art facility in North Reading, MA we offer Athlete Training, Adult Group Training, and Personal Training.
