May 17, 2022
Here is what is Going Down at the Institute: Training >>> We are Getting Better! We have more people than ever Losing Weight (a Big Emphasis Post-Pandemic), Improving their Fitness, Adding Muscle and Moving Better + More Often. The Best Part? It’s happening 1-on-1, in Semi-Private, and Group Environments, which tells us that the Training […]
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April 19, 2022
I recently did a 1MinMojo regarding Three Things that will Always Upset Me…and I’m still Upset 48hrs later, but not because of a specific Action or Behavior, but rather because of why We Won’t Change… Before we go further, I’ll allow you to go the “Grumpy Old Man” Route if it makes you feel better […]
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October 30, 2020
Are You Watching TV? Reading the Newspapers? Checking Websites for Numbers, Polls, or Projected Outcomes? We are Living in some of the most Uncertain Times in Generations. Election Results, Who Knows? Work from Home or Head to the Office, it’s not clear. Remote Learning or In-Person? It Changes Daily. Sports on TV? Its Day to […]
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September 25, 2020
The Good News, I lost over 20lbs and Improved my Fitness to Levels I haven’t seen in a decade… The Bad News, I finished the Process, a Period of ~100 Days, Sore, Tired, and potentially left some opportunity on the table… The Backstory: Every year, within ~100 Days of my Birthday, I Train to […]
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September 16, 2020
You see it all the time, as People position themselves as “Experts” in a given field to gain your Trust, Admiration, Opportunity and Money. It is a Common, Simple and Effective Method to Gain Attention, Followers and Financial Opportunity. Be the Expert, because being the Expert means You Have the Answers… It Works… It’s Wrong… […]
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September 1, 2020
As we finish Summer 2020 at the Institute, here is our Update for All Things IPF as we enter Fall 2020: This Summer was the most Unique and Rewarding Summer for our Facility in quite some time… We Trained Athletes Outside on our Enclosed 3000sq ft Outdoor Turf and it was Awesome. We moved […]
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August 16, 2020
The “Update” isn’t Uplifting, and nobody wants to have another conversation about the last ~7months. Things aren’t Great, Recovery is a Long Process and the Future is a lot less Encouraging than we had planned… Unless. Unless you Change 3-Instruments at your Disposal pretty damn quickly. If you Do, Your Past becomes Your Learning Tool, […]
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July 12, 2020
By Brittany Collens Brittany Collens is a professional tennis player in her third year of competition. She grew up in Manchester By The Sea and played collegiate tennis at New Mexico State and UMass. “I’ve been going to the Institute of Performance and Fitness (IPF) since June 1, 2017. I can’t believe that […]
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May 10, 2020
People Love “Easy”. It’s Human Nature. Easy works for some, but definitely not for All… People don’t Love Structure, in part because it’s not Easy, and in part because they cede Control to Someone, or Something, else… Structure, however uncomfortable, tends to Work for many, and Bring them towards “Better” … Easy and Structure […]
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May 8, 2020
Let’s put opinions aside. What was Right, what was Wrong. Who Started It. How each “Party” handled it. Who it Affects “more”. We could go on and on. Let’s put it all aside for now and look at things purely from a “Health” Standpoint. People have Died, and the Losses are Heavy. Statistics have indicated […]
Read MoreWalter Norton Jr. founded IPF in 2007 so that athletes and non-athletes of all ages and abilities would have access to structured, focused, and challenging fitness programs. At our 10,000 sq. ft., state-of-the-art facility in North Reading, MA we offer Athlete Training, Adult Group Training, and Personal Training.
