September 16, 2020
You see it all the time, as People position themselves as “Experts” in a given field to gain your Trust, Admiration, Opportunity and Money. It is a Common, Simple and Effective Method to Gain Attention, Followers and Financial Opportunity. Be the Expert, because being the Expert means You Have the Answers… It Works… It’s Wrong… […]
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September 1, 2020
As we finish Summer 2020 at the Institute, here is our Update for All Things IPF as we enter Fall 2020: This Summer was the most Unique and Rewarding Summer for our Facility in quite some time… We Trained Athletes Outside on our Enclosed 3000sq ft Outdoor Turf and it was Awesome. We moved […]
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August 16, 2020
The “Update” isn’t Uplifting, and nobody wants to have another conversation about the last ~7months. Things aren’t Great, Recovery is a Long Process and the Future is a lot less Encouraging than we had planned… Unless. Unless you Change 3-Instruments at your Disposal pretty damn quickly. If you Do, Your Past becomes Your Learning Tool, […]
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July 12, 2020
By Brittany Collens Brittany Collens is a professional tennis player in her third year of competition. She grew up in Manchester By The Sea and played collegiate tennis at New Mexico State and UMass. “I’ve been going to the Institute of Performance and Fitness (IPF) since June 1, 2017. I can’t believe that […]
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May 10, 2020
People Love “Easy”. It’s Human Nature. Easy works for some, but definitely not for All… People don’t Love Structure, in part because it’s not Easy, and in part because they cede Control to Someone, or Something, else… Structure, however uncomfortable, tends to Work for many, and Bring them towards “Better” … Easy and Structure […]
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May 8, 2020
Let’s put opinions aside. What was Right, what was Wrong. Who Started It. How each “Party” handled it. Who it Affects “more”. We could go on and on. Let’s put it all aside for now and look at things purely from a “Health” Standpoint. People have Died, and the Losses are Heavy. Statistics have indicated […]
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April 19, 2020
The current Pandemic has spurred many People to Remind us of events in World History, including the Challenges that many of our Ancestors faced to bring their families here… This has been done to Boost our Spirits, Cheer us up, and Inspire Resilience in the Face of Struggle… Your Great-Grandparents and Grandparents Survived through the […]
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April 5, 2020
With no “Build-up”, no Backstory, and no “Quarantine” Update, here is a Simple Piece you should be using to Improve… Structure Wins (96% of the Time): Where is Yours? What Will You Accomplish Today? There is a Time-Proven Method to Get $h!t Done, and it is a “To-Do” List (‘Checklist’ to many)… You […]
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April 3, 2020
Regardless of what is Going On in Society, We All, as Individuals, Have to Get Things Done… Please Understand that the previous Statement includes when things are Going Well and when things are Going “not so well”(an important concept as many of us only use one side of that spectrum) … Most of Us think […]
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March 9, 2020
Our Hardest-Working Groups occur in the early hours of the Day. We have an Adult 5:00am Group that truly Gets It Done, on a Consistent Basis, for over a Decade. (Yes, 11yrs+, you read that correctly)… Our College Group, an incredibly diligent and motivated Group, show-up ~20min before their 5:30am Summer Workout Time and to […]
Read MoreWalter Norton Jr. founded IPF in 2007 so that athletes and non-athletes of all ages and abilities would have access to structured, focused, and challenging fitness programs. At our 10,000 sq. ft., state-of-the-art facility in North Reading, MA we offer Athlete Training, Adult Group Training, and Personal Training.
