May 5, 2019
This Summer is going to be Incredible at our Gym. Truly Incredible. We Have an Amazing Staff, are more Prepared than ever before, and We Want to Be Great (that part matters a lot) … With all sincerity, I think every Summer is going to Be Great. Last year I preached that we would have […]
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April 22, 2019
Charles Darwin is credited with pioneering the basic principles and Philosophy of Evolution… He was among the 1st to separate Science from Religion, and was only interested in what the Information “told” him… Since then, we have taken steps forward (and some back) with regards to the specific details of “How we Got Here” […]
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March 27, 2019
Ever been in Love? The “Wake-Up and be excited about it” Type of Love? The 24/7 Love? When every moment you are happy because of that someone, regardless of whatever else is going on? You know, the Passionate, Amazing and I Could do Something Foolish Type of Love… You Know that Love, You Do? Great… […]
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March 11, 2019
“The Struggle is Real” is one of my least favorite “Sayings” that is commonly used these days… It is typically associated with a simple act that has become difficult, and the desired outcome is Humor… For some, being funny when things become tough is an appropriate outlet and lets them take a breath… For many, […]
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February 21, 2019
Of all the current Buzzwords in our Field(s) (Health, Wellness, Strength and Conditioning, Fitness, etc.), the only Term that may be Underrated and Under-Valued is “Accountability” … Accountability has been thrown around like a baseball for years: “I need some Accountability in my Life” “I use my Trainer to keep me Accountable with regards […]
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January 14, 2019
We provide two Opportunities each year (Nov-Dec to Remember, Summer Shed) for our Adults to Improve in a ~9 Week Challenge Phase. Both Periods of Time are Exciting, Exhausting, Revealing and Rewarding… We have just concluded our 2018 November-December to Remember with ~50 Adults and it was our Best “Event” since we opened over 10 […]
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December 17, 2018
There are few “Absolutes” in the Coaching World, or in the Real World, that Hold True 100% of the time… There are, however, a number of Generalizations or even Stereotypes that exist because they are the “Norm”… One of the Big Ones is: “Don’t Coach your Kids”, or as we like to say, the next […]
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November 11, 2018
Rehab is a dirty word. It carries with it a Negative Connotation for most of the Population. Hear that someone is “In” or “Doing” Rehab, and you immediately ask “What Happened? Are they OK?” … I am not sure if that Stigma is justifiable, particularly as it reinforces Negative stereotypes and has repercussions on many […]
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October 17, 2018
IPF’s “Evening of Opportunity” was an Amazing mix of Scientific Information and Life-Driven Enlightenment of How to “Get Your Shit Together”… Seriously. The Blend of Science, Human Trial and Error, and Empirical Evidence is what gives us the Best Opportunity to Understand History (our Own and Others) and Predict the Future… There are Positives and […]
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September 21, 2018
Before we begin, let me acknowledge that Rehab(ilitation) has contributed to much of our Success @IPF and my personal Fitness Career… I owe “Rehab” a great deal of payback as we have Profited through Financial Gain, Relationships with Great People, been continually Inspired by Incredible Work Ethic, and been eternally Motivated through Sheer Will and […]
Read MoreWalter Norton Jr. founded IPF in 2007 so that athletes and non-athletes of all ages and abilities would have access to structured, focused, and challenging fitness programs. At our 10,000 sq. ft., state-of-the-art facility in North Reading, MA we offer Athlete Training, Adult Group Training, and Personal Training.
