
About IPF
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
Our Staff
The IPF coaches are a one-of-a-kind team with the professional experience and education to train athletes and individuals across all levels of fitness, ages, and backgrounds. We have high standards for ourselves as teachers and are 100% committed to providing the highest level of personalized attention and care to our clients and their programming. Our excitement and passion for what we do is fueled by you, our clients, who range from moms and dads, to high school and college kids, to top level professional athletes. As an IPF coach, nothing is more gratifying than seeing our clients get better and enjoy the process!

Elite Training Opportunities
IPF’s 10,000 square foot state-of-the-art facility provides motivated individuals and teams a place where they can improve their athletic ability, change their fitness and nutrition habits, and enhance their lifestyle. Every day at IPF, there is an opportunity to have fun, be challenged, and take another step to achieving goals that you’ve set for yourself in the gym and beyond. We welcome a wide variety of clients, ranging from young kids and college students to working professionals and stay-at-home parents to professional athletes and celebrities, and offer three distinct areas of fitness coaching:
Meet the Dogs of IPF
Our four-legged family members like to spend their days hanging out at IPF too!
See What We're All About
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Adult Group Training

Athlete Testimonial 1
