Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
September 16, 2020
You see it all the time, as People position themselves as “Experts” in a given field to gain your Trust, Admiration, Opportunity and Money. It is a Common, Simple and Effective Method to Gain Attention, Followers and Financial Opportunity. Be the Expert, because being the Expert means You Have the Answers… It Works… It’s Wrong… […] Read More
September 1, 2020
As we finish Summer 2020 at the Institute, here is our Update for All Things IPF as we enter Fall 2020: This Summer was the most Unique and Rewarding Summer for our Facility in quite some time… We Trained Athletes Outside on our Enclosed 3000sq ft Outdoor Turf and it was Awesome. We moved […] Read More
August 16, 2020
The “Update” isn’t Uplifting, and nobody wants to have another conversation about the last ~7months. Things aren’t Great, Recovery is a Long Process and the Future is a lot less Encouraging than we had planned… Unless. Unless you Change 3-Instruments at your Disposal pretty damn quickly. If you Do, Your Past becomes Your Learning Tool, […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!