Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
September 21, 2017
My (Insert Name Here) Individualized Plan: (Based on last weeks’ Talk + Evaluation of my Current Habits) Big Picture Points: Sleep Why is this such a Big Deal? A Better Question would be, why isn’t this a Bigger Deal? Healthy Sleep is currently the “Hot Topic” in the Training/Recovery/Nutrition Triangle due to the […] Read More
September 13, 2017
My (Insert Name Here) Personal Check-List: Everything is Different for Everybody. Everything is Similar for Everyone. Everything is Different… What I mean to say is that most of us have certain Criteria or Standards that are used to Determine “What is Important to Us”. What Get’s Your Time, Your Energy, Your Focus before […] Read More
September 13, 2017
It seems like we always want to heap praise, “top” a story, or give life to something ordinary when it comes to describing events. People enjoy exaggeration. It makes life interesting. Although I can be entertained by magnification or hyperbole, I don’t enjoy it. I prefer Amazing. I Love to be surprised by People, […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!