Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
September 10, 2018
Having Olympic Ice Hockey Gold Medalists Gigi Marvin and Amanda Pelkey Training at IPF Everyday is Awesome. There are so many Positives for the Clients they Workout with, the Staff that Coaches’ them and the Environment that it Creates, that it would be difficult to list them all… Which got me Wondering, What Do […] Read More
September 7, 2018
Look us up on Social Media. @ipfnews or @walternortonjr on Instagram and similarly on Facebook. We look Amazing. Our Gym is Big, Clean and has Great Energy. The People are Hard-Working, Focused, and some are even Famous (some not). Everything you see is “Good”, down to the Smiles, music and Hashtags… And that is How […] Read More
September 1, 2018
We have so many People doing so very well right now that we thought we should share their Success: Athlete News + Highlights: Mackenzie Kennedy (Endicott ‘20) shattered her own Physical Testing Records with Women’s Volleyball. Last year, she Set the Records for Push-Ups, Sit-Ups, and 300yd Shuttle Testing. This Year, she Broke them all […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!