Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
December 2, 2019
This Topic always manages to “Offend” someone reading every time, and I promise you that is not the Goal. The Goal is for you to Assess just How Important your Health/Fitness is to You, personally, as reflected by Your Actions, not your Thoughts, Wants, or History. As for a Working Definition of Health/Fitness, it is […] Read More
November 16, 2019
20 Steps to 20 More Min Each Night: Better Sleep Hygiene Sleep is our #1 Focus for December and we could write 1k Articles on “Why” … Do You not know how Valuable it is at this Point? Is it a Lack of Understanding? Or is it a Behavior Issue? We have a few quotes […] Read More
November 7, 2019
Here is the latest update on our Summer 5:30am “College” Athletes, and what has transpired since the returned to School. Before going any further, the overwhelming Positive Feedback we have received from our Athletes (and their Coaches) regarding their Overall Health, their Fitness + Strength Testing, their Feedback from Coaches, and, most importantly, their own […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!