Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
Our four-legged family members like to spend their days hanging out at IPF too!
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
May 17, 2022
Here is what is Going Down at the Institute: Training >>> We are Getting Better! We have more people than ever Losing Weight (a Big Emphasis Post-Pandemic), Improving their Fitness, Adding Muscle and Moving Better + More Often. The Best Part? It’s happening 1-on-1, in Semi-Private, and Group Environments, which tells us that the Training […] Read More
April 19, 2022
I recently did a 1MinMojo regarding Three Things that will Always Upset Me…and I’m still Upset 48hrs later, but not because of a specific Action or Behavior, but rather because of why We Won’t Change… Before we go further, I’ll allow you to go the “Grumpy Old Man” Route if it makes you feel better […] Read More
October 30, 2020
Are You Watching TV? Reading the Newspapers? Checking Websites for Numbers, Polls, or Projected Outcomes? We are Living in some of the most Uncertain Times in Generations. Election Results, Who Knows? Work from Home or Head to the Office, it’s not clear. Remote Learning or In-Person? It Changes Daily. Sports on TV? Its Day to […] Read More