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Focus

Training your mind to improve your body.

Attitude

Believing in yourself and in the process.

Consistency

Doing what you say you are going to do.

Effort

Having a real desire to learn and improve.

Strength

Knowing that change is hard work, but showing up anyways.

About IPF

When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.

ATHLETE TRAINING

IPF offers exceptional group training programs for young athletes that are designed to not only improve their performance at the gym and on the sports field, but also in life. Each athlete training program starts by teaching awareness of areas for improvement, which could include movement, strength, conditioning, or, most important, their mindset. The right coach can have a far-reaching impact on a young athlete; nobody in the industry takes this responsibility more seriously than IPF.

Upcoming Programs

Personal Training

There are many great reasons to consider personal training at IPF. Whether you need to learn training fundamentals, want to develop more confidence and self-esteem, or have unique circumstances or goals, our coaches will create an optimal plan for your success. We ask our clients to be invested in their own improvement leaving us to do what we do best – provide structure and accountability, motivate and encourage you, and help you avoid past pitfalls.

Learn More

Adult Group Training

If you’re looking for structure, accountability, goal setting, honest feedback, and the support of a community, then this program is the right fit for you. Our knowledgeable, dedicated coaches make sure that you’re always focused on the important details, whether it’s your form during an exercise, making the best nutrition choices, or planning your rest and recovery. While individuals of all fitness levels and athletic backgrounds train at IPF, they do have one thing in common; the desire to get better!

Group Schedule 

Our Coaches

The IPF coaches are a one-of-a-kind team with the professional experience and education to train athletes and individuals across all levels of fitness, ages, and backgrounds. We have high standards for ourselves as teachers and are 100% committed to providing the highest level of personalized attention and care to our clients and their programming. Our excitement and passion for what we do is fueled by you, our clients, who range from moms and dads, to high school and college kids, to top level professional athletes. As an IPF coach, nothing is more gratifying than seeing our clients get better and enjoy the process!

Meet Our Coaches

 

From The Pulse

#LetsGetBetter

One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.

4 Things We See in Champions (and Achievers)

September 10, 2018

Having Olympic Ice Hockey Gold Medalists Gigi Marvin and Amanda Pelkey Training at IPF Everyday is Awesome. There are so many Positives for the Clients they Workout with, the Staff that Coaches’ them and the Environment that it Creates, that it would be difficult to list them all…   Which got me Wondering, What Do […] Read More

Social Media: Damned if You Do, Damned if You Don’t…

September 7, 2018

Look us up on Social Media. @ipfnews or @walternortonjr on Instagram and similarly on Facebook. We look Amazing. Our Gym is Big, Clean and has Great Energy. The People are Hard-Working, Focused, and some are even Famous (some not). Everything you see is “Good”, down to the Smiles, music and Hashtags… And that is How […] Read More

Athlete News + Highlights

September 1, 2018

We have so many People doing so very well right now that we thought we should share their Success: Athlete News + Highlights: Mackenzie Kennedy (Endicott ‘20) shattered her own Physical Testing Records with Women’s Volleyball. Last year, she Set the Records for Push-Ups, Sit-Ups, and 300yd Shuttle Testing. This Year, she Broke them all […] Read More

 

Meet the Dogs of IPF

Our four-legged family members like to spend their days hanging out at IPF too!

Magnus

Abe

Lyken

Lucious

Instagram

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