Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
January 14, 2019
We provide two Opportunities each year (Nov-Dec to Remember, Summer Shed) for our Adults to Improve in a ~9 Week Challenge Phase. Both Periods of Time are Exciting, Exhausting, Revealing and Rewarding… We have just concluded our 2018 November-December to Remember with ~50 Adults and it was our Best “Event” since we opened over 10 […] Read More
December 17, 2018
There are few “Absolutes” in the Coaching World, or in the Real World, that Hold True 100% of the time… There are, however, a number of Generalizations or even Stereotypes that exist because they are the “Norm”… One of the Big Ones is: “Don’t Coach your Kids”, or as we like to say, the next […] Read More
November 11, 2018
Rehab is a dirty word. It carries with it a Negative Connotation for most of the Population. Hear that someone is “In” or “Doing” Rehab, and you immediately ask “What Happened? Are they OK?” … I am not sure if that Stigma is justifiable, particularly as it reinforces Negative stereotypes and has repercussions on many […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!