Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
Our four-legged family members like to spend their days hanging out at IPF too!
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
April 28, 2023
“x10 Things to Know about Health and Fitness Right Now.” Health and Fitness can be made into Simple Choices, but it’s not a Simple Discussion. What are Your Goals? What is Your Family History? What is Current Status: with Health, Habits, Life? Who do you Listen to? What are Your Resources? How much Time You […] Read More
December 1, 2022
Let’s Assume, before we start, that we are all currently “Healthy Enough” and have the ability to make some slight alterations to your current System. You aren’t sick, recovering or in a period of time where your Work, Relationship, Parenting, etc., dominate >90% of your Life… With that Disclaimer out of the way, lets hammer […] Read More
October 1, 2022
Everyone has a Favorite Song, one that they “Get” and moves them in some way. Its Unique to the Individual, and may be associated with a Memory, Event or Place in Time. Its 100% their own, and they are truly comfortable when that song plays… What’s the Problem with Your Favorite Song? The same Problem […] Read More