Training your mind to improve your body.
Believing in yourself and in the process.
Doing what you say you are going to do.
Having a real desire to learn and improve.
Knowing that change is hard work, but showing up anyways.
When Walter Norton Jr. opened IPF in 2007, it was another accomplishment in a long line of significant achievements over 20 years of being in the sports and fitness industry. IPF was a unique opportunity for Walter to spend time personally with clients, including athletes, non-athletes, kids and adults, and to really affect lifelong change in people. Now, celebrating more than a decade in business, IPF is not only a state-of-the-art, high quality training facility in North Reading, MA, but also a place where some really incredible stuff is going on! Whether clients are having the chance to train with and learn from pro sports athletes, or the coaches are working with celebrities to get them buff for a movie, or the IPF team is running a workout to raise money for a local non-profit, IPF is more than a training facility; it’s a community.
One thing the fitness industry does not lack is a constant influx of new information. At IPF, we offer an expert opinion and, often, a different perspective on today’s most talked about practices related to training, nutrition, rest and recovery, and more, so that you can make wise decisions, take action, and get better.
July 12, 2020
By Brittany Collens Brittany Collens is a professional tennis player in her third year of competition. She grew up in Manchester By The Sea and played collegiate tennis at New Mexico State and UMass. “I’ve been going to the Institute of Performance and Fitness (IPF) since June 1, 2017. I can’t believe that […] Read More
May 10, 2020
People Love “Easy”. It’s Human Nature. Easy works for some, but definitely not for All… People don’t Love Structure, in part because it’s not Easy, and in part because they cede Control to Someone, or Something, else… Structure, however uncomfortable, tends to Work for many, and Bring them towards “Better” … Easy and Structure […] Read More
May 8, 2020
Let’s put opinions aside. What was Right, what was Wrong. Who Started It. How each “Party” handled it. Who it Affects “more”. We could go on and on. Let’s put it all aside for now and look at things purely from a “Health” Standpoint. People have Died, and the Losses are Heavy. Statistics have indicated […] Read More
Our four-legged family members like to spend their days hanging out at IPF too!